In 1996, Deb Luttrell opened a small quilt shop in Quitman, Texas called Stitchin' Heaven. In 2016, Deb's son, Clay Luttrell joined her to help manage the company's tremendous growth. What began as a small quilt shop is now the largest quilt shop in Texas encompassing a 17,500 sq. ft. retail shop, a retreat center, and rental cottages. The company also offers training classes, Bernina sewing machines, and travel excursions including Quilt Cruises and land-based Quilting Events in such places as Orlando, Nashville, Fort Worth, San Diego, and Las Vegas.